Public Information Officer Training
Providing On-Location Training in 40 U.S. Cities a Year
2-Day Classes: $295
(Select a class location from list at the bottom of this page)
Effective Police Media Relations is essential for protecting communities and earning public confidence. This 2-day Public Information Officer Training Class is conducted in 40 US cities a year. It was created by Emmy Award winning television reporters. They have covered America’s top news stories from mass shooting attacks to Defund Police protests.
Our 2 instructors go to the scene of breaking news events. That’s why their training is the most relevant and up to date in America.
Crisis News Management
Our PIO Training shows you how to stay ahead of a story. When your are involved in a crisis news event, it is imperative that you communicate effectively and honestly with the community. The longer you wait, the less control you will have over how the story gets reported.
Exclusive LIVE On Camera Training
Places YOU in the Center of Breaking News
During our exclusive training you will view video examples of good and bad media relations. You are placed in the center of real world breaking news events. Everyone views the same simulated breaking news story. You have the option to volunteer to stand in front of our LIVE TV news camera and hold a press briefing. Our instructors and your fellow classmates act as reporters asking tough questions. At the conclusion, you are provided a helpful and friendly critique of your performance. The class discovers how to take control of a news conference or interview. You will see how to project authority and honesty to the media and the public.
Create Effective Talking Points
Discover how to use what you learn from our Media Relation training class to establish your own “Talking Points.” This will help you keep your message on track. You want to be helpful to reporters and answer their questions, but you don’t want those questions to derail your message. You will come away from this media training class with the skills to stay on point with the media and communicate your message more effectively.
Experience our exclusive Media Relations Training in person at any of 40 cities across the country. Join us from the comfort and convenience of your home or office via the Internet with online webinars and virtual classrooms.
Topics Covered During Every Training Class:
Talking Points Made Easy
Establishing the Accurate Narrative of an Event
Creating Powerful Sound Bites
Holding an Effective Press Conference/Interview
Keeping Your Media Message On Track
Press Release Writing and Distribution
Turning Negative Press into Positive Press
Alternatives to “No Comment”
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera via Social Media
Lessons Learned from Real World Events
Using a Cell Phone to Shoot and Distribute Your Own Sound Bites
Utilizing Facebook LIVE and other Social Media Platforms
Handling Ambush Interviews and Investigative Reporters
To view an Onsite Training Class Demo
Click the screen below:
Select a Class from the List Below:
If you have difficulty finding a class or if you would like to register by speaking with a real person, please call us at: 303-470-0716
If you would like more information about a class or if you have any questions, please give us a phone call or send us an email.
Training Coordinator – Penny Carter