Learn from Veteran Reporter Russell Ruffin with 15,000+ Satisfied Clients
Training Classes for the Public Information Officer (PIO)
Empowering Tomorrow's Public Information Officers Today
We deliver cutting-edge Public Information Officer training that is tailored for media and communication professionals. Our seasoned instructors, Russell Ruffin and Penny Carter, bring decades of experience, staying on the pulse of breaking news nationwide to ensure our programs remain relevant and up-to-date. With fresh content and practical insights added weekly, we provide the most comprehensive and current training available.
Our PIO training provides personalized, on-camera practice for every participant. Each student engages in realistic simulations, including breaking news interviews and press conferences, filmed live to enhance their skills and confidence.
This PIO Training Class Provides students with an unparalleled learning experience. Our Media Relations instructors are experienced and knowledgeable, and will ask each participant tough questions to challenge them and help them grow. After each session, participants are provided a helpful and friendly critique and a digital video of their performance, allowing them to review their progress and identify areas for improvement. This combination of challenging questions and feedback will help students hone their skills and reach their goals.
Since 2004, our Public Information Officer training has specialized in preparing PIOs for success across city, county, state, federal, and tribal law enforcement agencies. We offer comprehensive in-person as well as online on-demand classes tailored to enhance communication skills and public trust. Our expert instructors have over 100 years of combined experience in law enforcement, broadcast news, and media relations. They provide PIOs with the tools needed to deliver clear and accurate information effectively.
Now Available!
Online OnDemand
Join Our Remote Learning Classes
Elevate your skills with our on-demand media training class. Learn at your own pace and gain the confidence to excel in media interactions.
Just like our In-Person On-Location classes, except, you can start, stop, rewind, and rewatch at Your convenience.
Four Hours
Total Flexibility
Real Practice
This course takes just 4 hours to complete — and you can pace it your way: daily, weekly, or monthly. You’ll have a full year of access to revisit lessons anytime.
As part of your training, you’ll use your smartphone to record on-camera practice sessions — simulating real news conferences — then review and evaluate your performance to sharpen your delivery, presence, and message control.
Gain the skills and confidence to handle interviews, press conferences and high-pressure media moments with clarity and authority!
Just $317
For any information call us at 303-470-0716
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