Home Media Relations Training 2

Public Information Officer Training
Providing On-Location Training in 40 U.S. Cities a Year
2-Day Classes:  $295
(Select a class location from list at the bottom of this page)

Effective Police Media Relations is essential for protecting communities and earning public confidence. This 2-day Public Information Officer Training Class is conducted in 40 US cities a year.  It was created by Emmy Award winning television reporters.  They have covered America’s top news stories from mass shooting attacks to Defund Police protests.

Course creator and instructor Russell Ruffin pictured at the White House. Penny Carter pictured in Ferguson, Missouri during riotsOur 2 instructors go to the scene of breaking news events.  That’s why their training is the most relevant and up to date in America.

Crisis News Management

Our PIO Training shows you how to stay ahead of a story.  When your are involved in a crisis news event, it is imperative that you communicate effectively and honestly with the community.   The longer you wait, the less control  you will have over how the story gets reported.

Exclusive LIVE On Camera  Training
Places YOU in the Center of Breaking News
Students go On-Camera for real work Breaking News exercises
During our exclusive training you will view video examples of good and bad media relations.  You are placed in the center of real world breaking news events.    Everyone views the same simulated breaking news  story.   You have the option to volunteer to stand in front of  our LIVE TV news camera and hold a press briefing.  Our instructors and your fellow classmates act as reporters asking tough questions.    At the conclusion, you are provided a helpful and friendly critique of your performance.    The class discovers  how to  take control of a news conference  or interview.   You will see how to project authority and honesty to the media and  the public.

Create Effective Talking Points

Discover how to use what you learn from our Media Relation training class to establish your own “Talking Points.”    This will help you keep your message on track.   You want to be helpful to reporters and answer their questions, but you don’t want those questions to derail your message.     You will come away from this media training class with  the skills to stay on point with the media and communicate your message more effectively.

Penny Carter Instructing HIDTA Class
Media Relations Class, Federal HIDTA Training Center, Dallas -Fort Forth

Experience our exclusive Media Relations Training in person at any of 40 cities across the country.   Join us from the comfort  and convenience of your  home or office via the Internet with  online webinars and virtual classrooms.

Topics Covered During  Every Training Class:
Talking Points Made Easy
Establishing the Accurate Narrative of an Event
Creating Powerful Sound Bites
Holding an Effective Press Conference/Interview
Keeping Your Media Message On Track
Press Release Writing and Distribution
Turning Negative Press into Positive Press
Alternatives to “No Comment”
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera via Social Media
Lessons Learned from Real World Events

Live Demonstrations:
Using  a Cell Phone to Shoot and Distribute Your Own Sound Bites
Utilizing Facebook LIVE and other Social Media Platforms
Handling Ambush Interviews and Investigative Reporters

To view an Onsite Training Class Demo
Click the screen below:

Select a Class from the List Below:
If you have difficulty finding a class  or if you would like to register by speaking with a real person, please call us at:  303-470-0716

Contact Information:
If you would like more information about a class or if you have any questions, please give us a phone call or send us an email.

Training Coordinator – Penny Carter
Phone 303-470-0716
Denver, Colorado