Training Classes for the
Public Information Officer (PIO)

Empowering Tomorrow's Public Information Officers Today

A montage of the two instructors, Russell Ruffin and Penny Carter at the scene of breaking news events around the country. Russell Ruffin is pictured at the scene of the San Bernardino terrorist attack, the Ferguson, Missouri Protests as well as at the White House. Penny Carter is pictured at the scene of the San Bernardino terrorist attack as well as at one of the Ferguson, Missouri protests. The picture is formated as a jpeg.

We deliver cutting-edge Public Information Officer training that is tailored for media and communication professionals. Our seasoned instructors, Russell Ruffin and Penny Carter, bring decades of experience, staying on the pulse of breaking news nationwide to ensure our programs remain relevant and up-to-date. With fresh content and practical insights added weekly, we provide the most comprehensive and current training available.

Instructor Penny Carter is pictured during one of her classes conducting an interview with Marshal McCain, Pesident of the Los Angeles Airport Police Assocation.

Our PIO training provides personalized, on-camera practice for every participant. Each student engages in realistic simulations, including breaking news interviews and press conferences, filmed live to enhance their skills and confidence.

This PIO Training Class Provides students with an unparalleled learning experience. Our Media Relations instructors are experienced and knowledgeable, and will ask each participant tough questions to challenge them and help them grow. After each session, participants are provided a helpful and friendly critique and a digital video of their performance, allowing them to review their progress and identify areas for improvement. This combination of challenging questions and feedback will help students hone their skills and reach their goals.

In-Person On-Location Class
Los Angeles Area

(Orange, CA)

Orange County Sheriff's Training Facility

June 12-13, 2025 $295.

CA POST 16 Hours Credit

Click here to Register

Join Our Remote Learning Classes

Elevate your skills with our on-demand media training class. Learn at your own pace and gain the confidence to excel in media interactions.

Just like our In-Person On-Location classes, except, you can start, stop, rewind, and rewatch at Your convenience.

Enroll Now

Just $317

Click Here to Order

To Watch A Free Preview

Click Here

For any information call us at 303-470-0716

Police Public Information Officer Intructor Penny Carter is pictured while conducting an in-class interview with Marlshal McClain, the President of the Los Angeles Airport Police Association. The picture is a .png.

Since 2004, our Public Information Officer training has specialized in preparing PIOs for success across city, county, state, federal, and tribal law enforcement agencies. We offer comprehensive in-person as well as online on-demand classes tailored to enhance communication skills and public trust. Our expert instructors have over 100 years of combined experience in law enforcement, broadcast news, and media relations. They provide PIOs with the tools needed to deliver clear and accurate information effectively.

Explore Our Free Resources/Tips Below

How to Use a FREE Teleprompter on Your Smartphone

It's easier than you think and won't cost you a dime. Download any Smartphone Teleprompter and get started.

How to Build and Use Your Own Audio Prompter for Perfect Eye Contact.

You probably have items lying around your house that you can use to build an audio prompter. All you need is an old cell phone and an earphone.

The Easiest Way to Avoid being Misquoted by the Media

If you have ever been Misquoted by the Media, it could be that the reporter didn't have a complete understanding of the information you were providing. Here's a way to keep that from happening. Always give the media a "Fact Sheet." You won't always have time to prepare a formal Press Release for every news event you are questioned about, so instead, create a Fact Sheet.

How to Create a Powerful Message that People Will Remember

What are some of the most powerful soundbites that you remember? Sometimes the simpler the message the more it resonates

Public Information Officer Training

Learn from Veteran Reporter Russell Ruffin with 15,000+ Satisfied Clients

Training Classes for the
Public Information Officer (PIO)

Training Classes for the Public Information Officer (PIO)

Training Classes for the
Public Information Officer (PIO)