Media Relations Training
Providing On-Location Training and Virtual Online Classes
Click here to view a list of our upcoming classes
Classes Taught by Experienced Reporters and Producers
Effective Media Relations is essential in any organization’s quest for good will and public confidence. This exclusive Media Relations Training Class was developed by the television reporters who have covered Americas top news makers. They have also covered the world’s major news events from the fall of the Soviet Union to the 911 attacks on America. Our Virtual Online Classes, sometimes referred to as Webinars, are patterned after our traditional on-location training.
Since 2004, our hands-on, interactive classes have been conducted in-person on location in 40 cities a year across America.
In a World of Digital Journalism
When you are involved in a crisis news event, it is imperative that you communicate effectively and honestly with the community. Get out in front of the story as soon as possible. The longer you wait, the less control you will have on how the story is reported. Most of the world’s major crisis news events occurred because a business, organization or police agency failed to provide the accurate narrative of an event soon enough. In today’s world of “Digital Journalism,” effective News and Social Media Relations is mandatory.
In May of 2020 a citizen used a cell phone to capture footage of the controversial apprehension of George Floyd prior to his death. The video went viral on the Internet and was quickly picked up by the mainstream media. In the days that followed a “defund police” movement developed with protests in more than 500 cities across America.
In Ferguson, Missouri in August of 2014, a false narrative of a highly publicized shooting incident was established early on by protesters utilizing social media. “Hands up, don’t shoot” became an international hashtag and the narrative of the story. When the officer was eventually cleared by a total of four separate federal and state investigations the story drew much less attention and coverage by the media.
Building Public Confidence
You are Placed in the Center of Breaking News
Exclusive LIVE On Camera Training
During our exclusive training the class is placed in the center of real world breaking news events. Everyone views the same simulated breaking news story. You have the option to volunteer to stand in front of our LIVE TV news camera to hold a press briefing . Fellow classmates act as reporters asking tough questions. At the conclusion, you are provided a helpful and friendly critique of your performance. The class discovers how to take control of a news conference or interview, projecting authority and honesty to the media and the public.
Create Effective Talking Points
Discover how to use what you learn from our Media Relation training class to establish your own “Talking Points.” This will help you keep your message on track. You want to be helpful to reporters’ and answer their questions, but you don’t want those questions to derail your message. You will come away from this media training class with the skills to stay on point with the media and communicate your message more effectively.
Generate Earned Media
Our instructors reveal how you can create positive news coverage for your organization. See how an officer’s random act of kindness helped create a positive image for the New York City Police Department. The officer was walking his beat, when he stopped to help a homeless, barefoot man shivering in the the freezing temperature. The story went viral, appearing on every major television network. The event became a Media Relations bonanza. The coverage generated an estimated $100 million in “EARNED Media” for the NYPD and won a promotion for the officer. Discover how such good will is like money in the bank of public opinion.
Experience our exclusive Media Relations Training in person at any of 40 cities across the country or join us from the comfort of your own home or office via the Internet with online webinars and virtual classrooms.
Media Relations Training Class Topics
Talking Points Made Easy
Establishing the Accurate Narrative of an Event
Creating Powerful Sound Bites
Holding an Effective Press Conference/Interview
Keeping Your Media Message On Track
Press Release Writing and Distributions
Turning Negative Press into Positive Press
Alternatives to “No Comment”
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera via Social Media
Lessons Learned from Real World Events
Using Your Cell Phone to Shoot and Distribute Your own Sound Bites
Utilizing Facebook LIVE and other Social Media
Maneuvering through News Conference Interruptions
Handling Ambush Interviews, Investigative Reporters
To view a Virtual Class Demo
Click the screen below:
If you would like to schedule or attend a class, or if you have any questions, please give us a call or send us an email.
Training Coordinator – Penny Carter