Often mistakes are made and facts are mis-reported, because of simple honest mistakes. The reporter may have had a misunderstanding of the facts. You didn’t know they had a misunderstanding or you would have clarified it for them. They didn’t know they were wrong so they didn’t ask you for clarification. What’s the answer? Preparing a formal news release would certainly help, but you don’t always have time to create a release. No problem. Prepare a simple Fact Sheet to reinforce your verbal message and to help them stay on track with the facts.