Often mistakes are made and facts are mis-reported, because of simple honest mistakes. The reporter may have had a misunderstanding of the facts. You didn’t know they had a misunderstanding or you would have clarified it for them. They didn’t know they were wrong so they didn’t ask you for clarification. What’s the answer? Preparing a formal news release would certainly help, but you don’t always have time to create a release. No problem. Prepare a simple Fact Sheet to reinforce your verbal message and to help them stay on track with the facts.

How to communicate effectively with the News Media

How to take control of a news conference

How to handle a crisis and gain public confidence

Effective use of active words and phrases

How to communicate effectively with the News Media

How to take control of a news conference

How to handle a crisis and gain public confidence

Effective use of active words and phrases