Host a Class

Exclusive On-Location Training
or  a Virtual Classroom


Option 1: “Exclusive Training” 

With “Exclusive Training,” you pay one fee of $6,000 and we come to you.    You  can have up to 20 people in your class.

This option is helpful for agencies that need to train multiple employees from police, fire, emergency management, city and county offices, mayor’s offices, hospitals, administrators and supervisors.

Our “Exclusive Training” option saves agencies the hotel, travel and per diem expenses associated with sending employees to another city or venue where our classes are held.     Some agencies use this option to partner with other organizations or sponsors to bring in this unique training opportunity.

You will receive the same quality training that we offer to  classes at 40 venues  across the nation every year.

RR behind Cam

Each person attending the class is given the opportunity to go before our LIVE TV news camera for simulated news conferences and interviews.    Everyone receives a  digital video and a critique of their performance.     

Students are also provided our exclusive training text book, “Media Survival,” authored by our instructor.     The book includes helpful tips and reference tools, as well as highlights of the material presented in the class.

rp-on-locations        The Most Experienced Media Relations Trainers in America

Training is conducted by Emmy Award Winning television news veteran and author Russell Ruffin and Telly Award Winning producer Penny Carter.    To keep this training up-to-date, both instructors routinely travel to many of the nation’s major news events, from the San Bernardino terrorist shootings  to  the Ferguson protests and  Baltimore Riots.    Some of the other breaking news stories they have covered include the Oklahoma City Bombing, the 911 attacks,  as well as school  incidents.    There is no other Media Relations Training class like this one, because no other Media Relations trainers have the hands-on experience of our instructors.

Topics Covered:

Establishing the Narrative of an Event
Communicating in Both Social & Mainstream Media

Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters


Option 2 :    VIRTUAL CLASSROOM

You receive free training for up to 4 employeesVirtual Classroom for the Atlanta Area

With a Virtual Classroom you do not need to provide a facility, we present the class from our studio, but YOU are the host.

You receive 2 free slots in exchange for hosting and advertising the class to other surrounding agencies.  You don’t even need to provide refreshments, because everyone will be viewing the class remotely from the comfort and safety of their own home or office.

When registrations reach 15, the host agency receives an additional free slot.

When registrations reach 20 the host agency receives one more free slot,  for a total of  4 free slots.

 We handle all of the registrations and invoicing from our end.

Topics Covered:

Establishing the Narrative of an Event
Communicating in Both Social & Mainstream Media
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters

Virtual Class  Student Participation

Just like an on-location class, students have the opportunity to be placed in the center of breaking   news for mock  interviews and news   conferences.      Students  and instructors act as reporters  by  asking  tough questions

Students are encouraged  to interact  with   each  other   during   discussions about   “best   practices”   in   communicating   via   Social   Media as   well   as   in   the   Mainstream   Media.

Host Responsibilities:

  • Advertising and promoting the class via mailings, faxes, emails, teletypes, notices, postings.
  • We are POST Certified in several states.    If you require POST certification or other State Certification, it is often your responsibility as a Law Enforcement Agency to secure it from your regulatory agency.    We will provide you with a downloadable PDF file with all of the necessary documentation, such as our Course Outline, Lesson Plan, Hourly Breakdown, Objectives, Goals and Bios.

If you would like more information  or if you have any questions or suggestions, we’d love to hear from you.

Contact:  Penny Carter, Training Coordinator  Phone 303-470-0716
email:  info@MediaTips.org