Police Media Relations

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On-Location In-Person Training and
Virtual Classrooms On-Line

Our Public Safety Media Training Classes have been created by Emmy Award Winning Network Television News Veteran and author, Russell Ruffin,  who spent a career covering everything from murder trials to Presidential campaigns.   As a journalist, Ruffin was assigned to cover some of the most complex issues and news events and turn them into television news reports that were easily understood by his viewers.

Russell uses that same technique in creating and updating  his Media Relations training classes and seminars.  For each class Russell uses video examples and sound bites to illustrate his messages.  No boring lectures, but rather a fast-paced and easy to follow interactive experience.

His 2-day News Media Relations and On-Camera Training classes are geared to effectively instruct experienced skilled public information officers as well as those with little to no experience at all.  That’s because of his exclusive “Media Survival” textbook, which is given to every student in every class.  The book enables students to follow along in class at their own pace and level of experience.

As a broadcaster, Russell’s reports have aired on CNN, NBC, Fox News Channel and the European Broadcast Union.   Russell has gone on location to produce for Television’s America’s Most Wanted, as well as for numerous Crime Watch and Crime Stoppers broadcasts.  Today he still goes to the scene of many of the nation’s major news events, to evaluate news coverage and keep his training courses the most up-to-date in the country. 

2 Day Classes (16 Classroom hours)

Video Simulated Breaking News
Live On Camera Training
Live Ambush Interviews
Facebook LIVE Demos
Good and Bad Media Relations Examples
Building Your Public Image
Releasing Timely Facts
Talking Off the Record
Holding Effective News Conferences and Interviews
Keeping Your Message On Track

Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera in Social Media
Lessons Learned from Real World Events

To make your training experience with us more realistic, your interviews and news conferences will be conducted before a full-PennyCopdarker colorsize television news camera.  A variety of breaking news simulations will be projected before the class.  Each participant is encouraged to participate by going before the LIVE camera to submit to questioning.  Your instructors and the rest of the class will act as “reporters” by asking tough questions.  We will then give you a helpful critique along with a DVD video to take home and view.

Eventzilla occasionally experiences outages in various parts of the nation.  In the event you do not see a list of classes and dates below, please call us directly by phone to speak to a LIVE person and we will register you manually and provide any information you may need.    Phone: 303-470-0716